Saturday, November 24, 2012

Landmark 2.0: bookstore as library


Tatas-owned Landmark will soon add a new chapter to its bookstore business. The retailer that sells books, music and toys plans to introduce books on rent to boost customer loyalty.   "Books on rent is an excellent concept and successful entrepreneurs are doing it already. 
 
With rising rentals and waning consumer interest in direct purchases amid the rise of online bookstores, brick-and-mortar book shops are evolving, trying new tricks. These include providing space for peaceful readings, interactive gaming and music sales and sessions.

Read Full  News at: Hindustan Times, 23rd November 2012

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