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Thursday, April 24, 2014

World Book Day: e-books ensure easy reading: Times of India


AHMEDABAD: The world over, April 23 is celebrated as World Book Day. Interestingly, what has gained significance in the last few years is the virtual form of books or e-books. Amdavadis are gradually but steadily vouching for e-books.

Kapil Kapoor of Roli Books agrees to the rising phenomena of e-books and has all their non-illustrated books in e-book format. "Yes, there is a rise in sale of e-books in India. With international players like Amazon, Kobo entering the market along with Indian players like Flipkart, it is set to grow even more."

An avid reader, college student Tamanna Shah factors in convenience as the game changer. "I don't have to carry a hard bound book or even a paperback anymore. A small device like a Nook or a Kindle can have in it hundreds of e-books. I can read sitting just about anywhere," she said.

"You can carry an entire library in a small device. It's easy to read, convenient to buy at the click of a button. e-books are great for such books that you want to read but not necessarily want to store in physical form," explained Kapoor.

However, many bookworms would beg to differ. Shreshtha Dave, 38, has been spending thousands of bucks on new books every month since college. "My kids keep telling me to download e-books because that's what the world is indulging in. But the feel of a book in my hands is something I just can't replace."

Students can benefit from e-books

e-books may not have reached every corner of India, simply because internet penetration is still isn't at its peak. That, along with device proliferation, where cheaper gadgets can become reading tools, will go a long way in making e-books a leading product in the publishing industry. "Universities and schools play a big role when it comes to choosing what books students study or read. They need to play an important role in helping students bring gadgets that will contain in them a world of knowledge," said Anish Srikrishna, senior VP, business head, higher education and test preparation, Pearson India.

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